Branding

Last year one of my thesis advisee was doing her topic on relationship between capitalism and materialism. One of my favorite, if you ask me. The interesting feedback that she'd gotten back from her research was that, let name him John Doe. If John Doe wasn't wearing 5,000 B. Paul Smith T-shirt and a pair of way over price D&G (22,000 B) He wasn't confidence enough to leave home with his whole self. So I looked onto how objects and brand play a role in our culture, along with this I've written a short essay.


These days products are no longer appreciate by its function value but rather in its exchange value. Once, prestige product, glare with superb craftsmanship, now becomes a trend which will offer similar product with much lower quality at inexpensive prices. This lead to mass-produced and BRANDING strategies that will require large investment, rather than just concentrate with investing on and how to make their products better.

If the Branding strategy is achieved, the products hold a sign value. The values that becomes status of the users. This phenomenon has gone so far that people struggled to grasped the products just for their sign value. This resulted in the working class are trying to take short cuts and put themselves in the higher status by owning these products. Of course, in exchange with these products are money therefore, shot cuts of how to make money are invented. This could be the beginning of the problem of underage and students who perused prostitution path.

The materialistic culture and the counterfeit phenomenon (another whole discussions) has gone beyond fashion, cosmetics. It has reshaped our socio-culture-sports, schools, activities, space, open air and culture are turned into commodities. This could be view clearly in Thailand.

(To Be Continued)

CMD121 MIDTERM EXAM Result

52270900 Panumas Tantikajornkiat 0 52270924 Jaeho Shin 56 52270901 Thaned Fa-aroon WIN 67 52270902 Pongsathon Udomthongkasem bank 63 52270903 Yodsathorn Songwatanakumjorn 55 52270904 Laisue Sookniran TMz 0 52270905 Savitchaya Srichaiya Oil 57 52270906 Siraphob Ruedeeniyomvuth kao 83 52270907 Ekathep Michaels Aof 0 52270909 Khanitha Aieampariwan Beu 53 52270910 Chatsopa Puntumatawong Feuu 61 52270911 Chayanan Sriphanomsak Peet 63 52270912 Tanat Choosrirat Boom 28 52270913 Piyawadee Suthumdilok Jan 89 52270914 Phasit Akkarawutmethakorn Joey 69 52270915 Phappim Wutthisingchai Ohm 60 52270916 Weena Treesubsin viie 62 52270917 Supanan Udrondejudom fang 83 52270918 Atiporn Suchodayon Khim 60 52270919 Akkararat Assawinpremdet atom 61 52270920 Haneef Sheck Sheck 42 52270921 Areeya Chanpimpab faii 65 52270922 Jaraslak Thavorntaveewong ming 50 52200016 Keawalee Warutkomain bElle 85 Patom Kanmopakorn ixQ 69 51200018 Phonpisit Phwijsathil dee 84 51200040 Pratheep Cheochuenchaimongkol jin 67