Sunday, May 29, 2011
Friday, May 20, 2011
God is Dying
Sunday, June 20, 2010
Designers or Engineers
Wednesday, February 24, 2010
Design Fundamental 2 --Grade--Project 3 Movement
52200024 pang C+
52200035 am C
52200038 bua C+
52200302 taew C
52200308 sai F
52200309 une C
52200313 pangfun B
52200315 mind B
52200317 ray C
52202712 Nick B
52270902 bank C+
52270911 peet D+
52270917 fang C
52200037 van D+
Monday, January 11, 2010
Branding
These days products are no longer appreciate by its function value but rather in its exchange value. Once, prestige product, glare with superb craftsmanship, now becomes a trend which will offer similar product with much lower quality at inexpensive prices. This lead to mass-produced and BRANDING strategies that will require large investment, rather than just concentrate with investing on and how to make their products better.
If the Branding strategy is achieved, the products hold a sign value. The values that becomes status of the users. This phenomenon has gone so far that people struggled to grasped the products just for their sign value. This resulted in the working class are trying to take short cuts and put themselves in the higher status by owning these products. Of course, in exchange with these products are money therefore, shot cuts of how to make money are invented. This could be the beginning of the problem of underage and students who perused prostitution path.
The materialistic culture and the counterfeit phenomenon (another whole discussions) has gone beyond fashion, cosmetics. It has reshaped our socio-culture-sports, schools, activities, space, open air and culture are turned into commodities. This could be view clearly in Thailand.
(To Be Continued)
Saturday, January 9, 2010
CMD121 MIDTERM EXAM Result
Wednesday, April 1, 2009
Thailand in Postmodern era
Growing up in Thailand and the United States and often shifts geographical locations. I’ve been a transplant back in Bangkok and witness the social shifted. Thailand has entered the postmodern era without ever experienced being modern. Agriculture is the foundation of Thailand’s system and resources. In a sense modernity has begun around 1900s-20s but was never introduced to Thailand until 1940s-50s. The socio-cultural in Thailand was somewhat primitive comparing to the modern culture. Therefore, Thai society has been consuming without really ever learning how to properly produce modern and postmodern commodities.
Yet, the Thai society abandoned classical goods and stare at it in despised. Praising luxurious import products that are priced at skyrocket high. As, the globalization phenomenon is cropping up, the super materialistic society has become the hyper-elite circle. Building up trends and influenced, middle and lower class affected, into a materialistic monstrous communities looking for ways to putting themselves into a higher class hoping to present themselves to be recognize as the upper of the social hierarchy and veiling their ignorance of the modern world behind façade of commodities. Jumping on the bandwagon, hoping to be perceived as the elite and rich in cultural.
Similarly, some took another justification and focus on exhibiting ownership of the import products. Placing exchange value before functioning value then build up sentimental value around pure objects. As following the global trend, citizen of Thailand are slowly losing their identity as the consuming mania are merely buying but never really learn how to properly domestically manualfactured. This resulting in unbalance economy.